Confirmatory Tetrad Analysis in SmartPLS (CTA-PLS)-Reflective or Formative Model in SmartPLS

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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ChAnwar
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Confirmatory Tetrad Analysis in SmartPLS (CTA-PLS)-Reflective or Formative Model in SmartPLS

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YouTube Explainer URL: https://www.youtube.com/watch?v=KJygs-IfsTk&t=9s

This video explains how to conduct Confirmatory Tetrad Analysis in SmartPLS (CTA-PLS) to determine whether your PLS model is Reflective or Formative.

Reference: Gudergan, S. P., Ringle, C. M., Wende, S., and Will, A. (2008). Confirmatory Tetrad Analysis in PLS Path Modeling, Journal of Business Research, 61(12): 1238-1249.
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