Multi-group analysis (MGA) in PLS-SEM

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Real name and title: Prof. Dr. Christian M. Ringle
Location: Hamburg (Germany)

Multi-group analysis (MGA) in PLS-SEM

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PLS-MGA is a multi-group analysis method that has been developed for partial least squares structural equation modeling (PLS-SEM). In this video, we explain the PLS-MGA method as explained by Hair et al. (2018). As an alternative, you may use the permutation test (Hait et al., 2018).

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.
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