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Estimating and Interpreting Mediation Effects in SmartPLS

Posted: Wed May 05, 2021 4:09 pm
by Sammy .O.
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Given the recent advances in the debates associated with mediation (full, partial, or just mediation) effects, this video demonstrates and informs on how you may analyse simple mediation models, interpret and explain mediation effects using the SmartPLS3 software. This video doesn't show how to build the model from the scratch as it is particularly focused on explaining and interpreting simple mediation models. For videos on model building using SmartPLS, see my co-author James Gaskin's YouTube channel. For videos on interpreting moderation (interaction) effects, view the video on this link