Hi,
I believe that we are all agree to use loading factor limit <0.7, and also another reference can refer to Chin (1998) to use <0.5 if the model being developed.
Could I apply another alternative to use loading factor <0.4 ?
My reference is the words from THE USE OF PARTIAL LEAST SQUARES PATH MODELING IN INTERNATIONAL MARKETING, Jo¨rg Henseler, Christian M.Ringle and Rudolf R.Sinkovics. :
"Moreover, some psychometrists (e.g., Churchill, 1979) recommend eliminating reflective indicators from measurement models if their outer standardized loadings are smaller than 0.4........."
Loading Factor Limit for Reflective Indicator
Loading Factor Limit for Reflective Indicator
Best Regards,
Tomy
Tomy