Hi everyone,
Innovativeness : A moderator
T : A predictor
After conducting a multigroup analysis, using Light consumers and Heavy consumers as subgroups, I got these results
Light consumers
Innovativeness x T → L = 0.099
Heavy consumers
Innovativeness x T → L = -0.092
How to interpret these results.
I will be gratful if you help me
Interaction effects
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- SmartPLS Developer
- Posts: 1284
- Joined: Tue Mar 28, 2006 11:09 am
- Real name and title: Dr. Jan-Michael Becker
Re: Interaction effects
What you are trying to model is a three-way interaction. Doing a multigroup analysis on an interaction is actually a three-way interaction. Hence, Heavy vs Light users affects the interaction of innovativeness with T on L.
Three-way interactions are always a bit challenging to interpret, but here is one possibility:
For light users, higher innovativeness increases the effect of T on L.
For heavy users, higher innovativeness decreases the effects of T on L.
Three-way interactions are always a bit challenging to interpret, but here is one possibility:
For light users, higher innovativeness increases the effect of T on L.
For heavy users, higher innovativeness decreases the effects of T on L.
Dr. Jan-Michael Becker, BI Norwegian Business School, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de
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- PLS Expert User
- Posts: 114
- Joined: Thu Apr 16, 2015 2:11 pm
- Real name and title: Choukri MENIDJEL
Re: Interaction effects
Thanks jmbecker,
It's clear now.
Greetings,
It's clear now.
Greetings,