Handling of ranked responses

Questions about the implementation and application of the PLS-SEM method, that are not related to the usage of the SmartPLS software.
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researchsurvey
PLS Junior User
Posts: 4
Joined: Sun Sep 03, 2017 7:57 am
Real name and title: Daniel S.

Handling of ranked responses

Post by researchsurvey »

Hi,

i'm using SmartPLS to analyse a survey/questionnaire which mostly consists of ordinal responses (Likert type). However, i have one question that asks respondents to rank options by priority. E.g.

'Please rank the following flavours by preference'
[*]Chocolate
[*]Vanilla
[*]Strawberry
[*]Lemon
[*]RumRaisin
[*]Cherry

I can recode the ranked responses to ordinal, i.e. translate them to six individual indicators with corresponding response values for the rank of the flavour. But i'm not sure if this is the right way to use them as indicators in PLS?

Or in short - how can ranked data be used for SEM?

Thanks
Daniel
jmbecker
SmartPLS Developer
Posts: 1282
Joined: Tue Mar 28, 2006 11:09 am
Real name and title: Dr. Jan-Michael Becker

Re: Handling of ranked responses

Post by jmbecker »

Ranked data is difficult in PLS. Generally, all strategies that you would use for regression analysis are also possible in PLS. However, I would not mix ranked and other types of data in the same construct (e.g., ranked indicators and Likert indicators).
Dr. Jan-Michael Becker, BI Norwegian Business School, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de
researchsurvey
PLS Junior User
Posts: 4
Joined: Sun Sep 03, 2017 7:57 am
Real name and title: Daniel S.

Re: Handling of ranked responses

Post by researchsurvey »

Thanks @jmbecker, i appreciate the help and timely response
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