Hey everyone,
I am doing a thesis on two different cases based on the conceptual model of Theory of Planned Behavior. Im trying to determine and predict environmental behavior and retirement savings behavior. The theoretical idea is, that these cases share similarities when people choose a product or are asked about their preferences.
Among the hypotheses are, that an attitude towards environmental change correlates with attitude towards retirement savings. If you care about environment, you care about retirement.
My question is this: how can I develop my model using pls-analysis? I've made a questionnaire that starts with questions regarding environment in the first half, and then the 2nd part follows by questions about retirement.
Can I literally set up two models in smartPLS based on Theory of Planned Behavior and test correlation between the latent drivers? Im aware of multicollinearity, but that aside, are there anything in particular that prevent me from doing this?
Applying PLS analysis
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- PLS Junior User
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- Real name and title: Marco Neukom, analyst
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- SmartPLS Developer
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- Joined: Tue Mar 28, 2006 11:09 am
- Real name and title: Dr. Jan-Michael Becker
Re: Applying PLS analysis
Yes, it sounds like a typical model that can be analysed with PLS.
Dr. Jan-Michael Becker, BI Norwegian Business School, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de