Importance-performance matrix analysis (IPMA)

Questions about the implementation and application of the PLS-SEM method, that are not related to the usage of the SmartPLS software.
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MOHAMED-2016
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Real name and title: MOHAMED TAILAB-PhD STUDENT

Importance-performance matrix analysis (IPMA)

Post by MOHAMED-2016 »

my LVs is negative. Does it make sense?
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cringle
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Re: Importance-performance matrix analysis (IPMA)

Post by cringle »

No! You probably did not correctly rescale your data. Take a look at this article

Ringle, C. M. & Sarstedt, M. 2016. Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis. Industrial Management & Data Systems, 116(9): 1865-1886.

and the IPMA video: https://www.youtube.com/channel/UCW4GA7 ... sCgSDLuo1Q

Best
Christian
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