Multi-group analysis (two product categories)
Posted: Fri Jun 24, 2016 4:25 pm
Hi everyone,
I tested my conceptual model accross two product categories (soft drinks and fruit juices), and I want to conduct a multigroup analysis between soft drinks model and fruit juices model to see if there is significant differences between the relationships.
How do I do this using smartpls?
Is it the same way as we do when we conduct multigroup analysis between male and female; younger and older consumers?
I am looking forward to receiving your reply,
I tested my conceptual model accross two product categories (soft drinks and fruit juices), and I want to conduct a multigroup analysis between soft drinks model and fruit juices model to see if there is significant differences between the relationships.
How do I do this using smartpls?
Is it the same way as we do when we conduct multigroup analysis between male and female; younger and older consumers?
I am looking forward to receiving your reply,