Multi-group analysis (two product categories)

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PLS Expert User
Posts: 114
Joined: Thu Apr 16, 2015 2:11 pm
Real name and title: Choukri MENIDJEL

Multi-group analysis (two product categories)

Post by Choukri » Fri Jun 24, 2016 4:25 pm

Hi everyone,
I tested my conceptual model accross two product categories (soft drinks and fruit juices), and I want to conduct a multigroup analysis between soft drinks model and fruit juices model to see if there is significant differences between the relationships.

How do I do this using smartpls?

Is it the same way as we do when we conduct multigroup analysis between male and female; younger and older consumers?

I am looking forward to receiving your reply,

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