NEED FOR FIMIX PLS TEST

Questions about the implementation and application of the PLS-SEM method, that are not related to the usage of the SmartPLS software.
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wangitarhero
PLS Junior User
Posts: 2
Joined: Mon Sep 08, 2014 12:37 pm
Real name and title: MR MIM SALLEH

NEED FOR FIMIX PLS TEST

Post by wangitarhero »

I have performed a heterogeneity test in PLS-MGA among male and female for IS acceptance but found insignificant results. My question is, do I still need to conduct FIMIX PLS or just ignore FIMIX test? Which recent articles that might support my heterogeneity test? Thank you.
MrcJnk
PLS User
Posts: 16
Joined: Thu Oct 17, 2013 10:04 am
Real name and title: Marc Janka
Location: Germany

Re: NEED FOR FIMIX PLS TEST

Post by MrcJnk »

PLS-MGA is merly able to capture observed heterogeneity, i.e., group variables that are already known and which might explain differences in the path coefficients by already existing theory. FIMIX-PLS accounts for unobserved heterogeneity. Thus you should also apply methods such as FIMIX-PLS or PLS-POS that are able to reveal unobserved heterogeneity.

Best wishes

MJ
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