QUestion re Moderators
QUestion re Moderators
Hello, firstly I wish to thank you for providing the PLS software for free use, I am currently a PhD candidate and a junior user, and have recently been introduced to SmartPLS. I have been refining my models and am currently exploring the moderating effects of some LVs, however my question is with regard to the AVE of a latent variable which, when treated as a moderator even though it accounts for a reasonable amount of variance and has an adequate alpha (0.85), the AVE drops from 0.54 to 0.14, I am not sure why this would be the case, any insights would be appreciated.
Carmel Maio-Taddeo
University of South Australia
University of South Australia
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markus.ungruhe
- PLS Junior User
- Posts: 2
- Joined: Mon Feb 18, 2008 10:56 am
- Real name and title:
Same Problem!
I am facing the same problem as cmtaddeo and would appreciate any help on this as well. Thank you in advance.
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bradley7680
- PLS Expert User
- Posts: 51
- Joined: Tue Nov 04, 2014 5:27 am
- Real name and title: Dr. Bradley Wilson. Senior Lecturer in Advertising. School of Media and Communication. RMIT University.
Re: QUestion re Moderators
you could report the AVE and CR from a single construct analysis.. that would be fair enough.
And... I would not report AVE and CR for the interaction terms as they are artificial constructions made by the researcher
regards,
Brad
And... I would not report AVE and CR for the interaction terms as they are artificial constructions made by the researcher
regards,
Brad
Bradley Wilson. Ph.D. Senior Lecturer in Advertising. School of Media and Communication. RMIT University. Melbourne, Australia.
SEE: http://www.researchgate.net/profile/Bradley_Wilson2 http://scholar.google.com.au/citations? ... AAAJ&hl=en
SEE: http://www.researchgate.net/profile/Bradley_Wilson2 http://scholar.google.com.au/citations? ... AAAJ&hl=en