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by bennyhh
Tue Feb 28, 2006 3:09 pm
Forum: Method and application
Topic: Group Comparison
Replies: 0
Views: 2724

Group Comparison

Hello together, I am currently writing my Diploma thesis on online brand management and right now evaluating my empirical part. Among other I want to compare the impact of three different clusters, each consisting of a couple of brands, on brand management goals. Therefore I have made an online surv...