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Another video that nicely highlights the value of importance performance map analysis (IPMA) and its use via SmartPLS. This approach allows you to get more out of your PLS SEM analysis!

https://www.smartpls.com/documentation/ ... -revisited

Thanks to Kai Haverila and Matti Haverila.

For a single country, just use a single item country.

For multiple countries, use a country control construct and add all country dummy variables to the construct except the reference country dummy variable.

Video link: https://www.youtube.com/watch?v=qssDqR_-Q7Y Description: Comprehend how to run a multi-group analysis (MGA) by using the SmartPLS software. Literature: Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Model...

Video link: https://www.youtube.com/watch?v=8t50FoHE5ZM&t Description: Get to know how to run an importance-performance map analysis (IPMA) using SmartPLS . Literature: Ringle, C. M. and Sarstedt, M. (2016). Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis . I...

Video link: https://www.youtube.com/watch?v=K0Oy-St77L4 Description: Understand how the HTMT criterion is used to evaluate discriminant validity in PLS-SEM using the SmartPLS software. Literature: Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validi...

What's "GoldenDict"? We support SmartPLS and never hear about such an error before.

Get to know the partial least squares structural equation modeling (PLS-SEM) method by watching this OPEN ACCESS video provided by the PLS-SEM Academy: https://www.pls-sem-academy.com/p/obser ... erogeneity

Learn more about observed and unobserved heterogeneity by watching this OPEN ACCESS video provided by the PLS-SEM Academy: https://www.pls-sem-academy.com/p/obser ... erogeneity

Video link: https://youtu.be/l0TfK4z12D8 Description: PLS-MGA is a multi-group analysis method that has been developed for partial least squares structural equation modeling (PLS-SEM). In this video, we explain the PLS-MGA method as explained by Hair et al. (2018). As an alternative, you may use th...

Video link: https://youtu.be/QsD19-Z7T2s Description: The importance-performance map analysis (IPMA; Ringle and Sarstedt, 2016) — also called importance-performance matrix, impact-performance map, or priority map analysis — is a useful analysis approach in PLS-SEM that extends the results of the es...

Video link: https://youtu.be/Uwo2cBtT_xo Description: The heterotrait-monotrait ratio of correlations (HTMT; Henseler et al., 2015) is a new method for assessing discriminant validity in partial least squares structural equation modeling, which is one of the key building blocks of model evaluation....

The numbers in the resutls look very larger indeed. You probably did not correctly copy, paste, save and import the latent variable scores.

Sounds reasonable. Just run the two-stage approach as explained here:
https://www.sciencedirect.com/science/a ... 8219301223

Then, just run the CTA-PLS on the second stage.

PLS is just fine: CB-SEM and PLS-SEM: Sarstedt, M./ Hair, J.F./ Ringle, C.M./ Thiele, K.O./ Gudergan, S.P. Estimation Issues with PLS and CBSEM: Where the Bias Lies!, Journal of Business Research, 69 (2016), Issue 10, pp. 3998-4010. http://www.sciencedirect.com/science/article/pii/S0148296316304404 ...

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