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Hi I'm modelling the theory of planned behaviour with four variables (subjective norm, perceived behavioural control, affective attitude and cognitive attitude) predicting behavioural intention. As I measure these variables following a marketing message, I am wondering where to place past behaviour ...

The Hair et al 2017 book has a table of recommended sample sizes, based on the number of arrows pointing at a variable and of course the R2 you have. I suppose all data is acceptable up to a point when you mention the sample size but ideally you'd need a bigger sample according to Hair. At 5% signif...

Dear all I was reading that we shouldn't just trust p values for statistical significance (p<=0.05), we should also look at the F2 effects to see if those statistically significant relationships are meaningful. I understand that. But does this work the other way round? If the F2 effects are meaningf...