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- Sun Jan 10, 2021 5:31 pm
- Forum: Ongoing and Future Research
- Topic: How to settup a databas for PLS model different scenarios- same individuals
- Replies: 1
- Views: 25763
I am currently doing my Master Thesis on how the Willingness to Pay (WTP) and Purchase intention (PI) of customers is affected by the level of customization of a product; I am using PLS-SEM model. With the survey I made I collected 150 individuals' WTP and PI for two different level of personalizati...