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Authors = Jamie, C., Rahman, S. M., Rahman, M. M., Wyllie, J., & Voola, R. Title = Engaging Gen Y customers in online brand communities: A cross-national assessment Journal = International Journal of Information Management Year = 2021 Volume: 56 Available at: https://doi.org/10.1016/j.ijinfomgt....
- Thu Oct 08, 2020 10:53 pm
- Forum: PLS Related Literature
- Topic: What are the latest guidelines for hierarchical latent variables?
- Replies: 1
- Views: 73220
This latest article with both reflective-reflective and reflective-formative hierarchical measurement models can be helpful https://doi.org/10.1016/j.ijinfomgt.2020.102252 . The SmartPLS results reporting style in this article is excellent. For example, it follows the guideline in the SmartPLS prime...