Search found 3 matches

by TobiasKraemerEBS
Fri Jan 18, 2013 1:34 pm
Forum: Ongoing and Future Research
Topic: Quadratic path
Replies: 3
Views: 32667

Hi everybody, I found a quadratic relationship in my research model using SPSS curve estimation. I want to integrate this relationship in my PLS model, now. I understand the procedures explained above (i.e. the calculation of the quadratic LVs), still I am not totally sure how to model it. Do have t...
by TobiasKraemerEBS
Tue Mar 02, 2010 4:47 pm
Forum: Method and application
Topic: Experimental Design in PLS. Please HELP
Replies: 2
Views: 3597

Hi Prof. Bido,

thank you very much for your answer. You really helped me a lot.

Best regards,

Tobias
by TobiasKraemerEBS
Fri Dec 18, 2009 4:13 pm
Forum: Method and application
Topic: Experimental Design in PLS. Please HELP
Replies: 2
Views: 3597

Experimental Design in PLS. Please HELP

Hello everybody, I want to analyze an experiment via PLS. I don’t know how to do it, and don’t find any literature on the topic. Here is some information about the study: I conducted an online- survey to examine the effects of publicity on consumers. Therefore an article about a brand was presented ...