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- Mon Nov 17, 2014 3:21 pm
- Forum: Ongoing and Future Research
- Topic: Interaction term two dummy variables: mean or standardized?
- Replies: 1
- Views: 5930
Interaction term two dummy variables: mean or standardized?
Dear all, As a new member of the SmartPLS community, I have a question about the type of product term generation I should use when adding an interaction effect to my model. I developed a model about an online protest campaign with three dummy IDVs (Interactivity, Vividness and Surveillance of commun...