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This is my published PhD thesis (sorry, in German only) applying FIMIX-PLS using SmartPLS : author = Conze, Oliver title = Kundenloyalität durch Kundenvorteile subtitle = Segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement publisher = Deutscher Universitäts-Verlag / Wiesb...

Hi everybody, I got a question on the assumptions of the FIMIX PLS method as implemented in SmartPLS. Following the methodology as described by Ringle et al. (2005) I understand that FIMIX-PLS assumes the distribution of the endogenous latent variables to be standard normal. If that is the case (som...