Event study results (DV) and latent variables in PLS (IV)

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Christian1988
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Event study results (DV) and latent variables in PLS (IV)

Post by Christian1988 » Mon Nov 06, 2017 12:36 pm

Dear All,

I want to combine an independent variable from survey data with stock price reaction as the dependent variable of the study.
Therefore, I try to combine the analysis of a latent variable with event study results.

Is my understanding correct, that I should analyze these results by help of a SEM? How would I then integrate the event study results into my model?
Does anybody have experience with this approach?

Thank you very murch for your help!

Best,
Christian

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cringle
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Re: Event study results (DV) and latent variables in PLS (IV

Post by cringle » Sat Nov 25, 2017 10:36 am

Sounds really good. Here are some similar studies:

Anderson, E. W., Fornell, C. G., & Mazvancheryl, S. K. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 68(4), 172-185. http://journals.ama.org/doi/abs/10.1509 ... =amma-site

Anderson, E. W., & Mansi, S. A. (2009). Does Customer Satisfaction Matter to Investors? Findings from the Bond Market. Journal of Marketing Research, 46(5), 703-714. http://journals.ama.org/doi/abs/10.1509/jmkr.46.5.703

PLS-SEM needs a single data set for all indicators used in the PLS path model. Hence, you can combine two different data sets on the company level (survey data of a company and stock price).

Best
Christian

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