## Importance - Performance Map Analysis (IPMA)

zd18
PLS Junior User
Posts: 2
Joined: Thu Jul 26, 2018 1:24 pm
Real name and title: zul PLS beginner

### Importance - Performance Map Analysis (IPMA)

Hello everyone,

I am currently analysing on the IPMA. The results of the performance are in the range of 65 - 71. I like to know how to interpret the findings. How to identify if the importance - performance is high or low? Do they have any value indications of low and high values?

Construct A = importance (0.340) performance (65.303)
Construct B = importance (0.007) performance (66.036)
Construct C =importance (0.581) performance (69.086)
Construct D = importance (0.251) performance (71.102)

jmbecker
SmartPLS Developer
Posts: 932
Joined: Tue Mar 28, 2006 11:09 am
Real name and title: Dr. Jan-Michael Becker

### Re: Importance - Performance Map Analysis (IPMA)

Performance ranges from 0 to 100. Values around 65 - 71 are therefore medium to high. Importances are standardized regression coefficients. They usuall range between 0 and 1 (but can also exceed 1 in some situtaions, for example, in cases of large collinearity).

The interesting aspect of IPMA is the relative comparison of constructs performance and importance.
Construct B has a lower performance than C & D, but it is also of minor importance (hence no problem).
Construct A has also a lower performance than D, but has similarly high importance (should be improved).
Construct C has the highest importance and also quite high performance (which is good, but of course, can also be improved).

IPMA is something to add some mangement implication to your research. What has a high impact and should be prioritized and what is already quite good.
Dr. Jan-Michael Becker, University of Cologne, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Ja ... v=hdr_xprf