Frequently asked questions about PLS path modeling.
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- PLS Junior User
- Posts: 1
- Joined: Sat Jul 14, 2018 9:44 am
- Real name and title: ammar al-rawahna
I have question , in case we have hierarchical model, for example likability and compliance are sub-factors of second-order factor of customer satisfaction that supposed to effect the customer loyalty (dependent factor). My question is it allowed to build relationships among the sub-factors of first-order like in the mentioned example between likability and compliance