How to measure use behavior ? reflective or formative?

Frequently asked questions about PLS path modeling.
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prashant
PLS Junior User
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Joined: Tue May 17, 2016 10:54 am
Real name and title: Mr.Prasanta Chopdar

How to measure use behavior ? reflective or formative?

Post by prashant » Fri May 20, 2016 6:13 am

Hi everyone!
By convention single item measures are reflective in PLS path model. what about use behavior measured with a single item usage frequency . Should i measure it formatively or reflectively? I am using UTAUT model and use behavior as one of the DV.
Thanks in advance.

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