Why R square is euqal to communality

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alizol
PLS User
Posts: 11
Joined: Wed Nov 02, 2016 5:54 pm
Real name and title: Ali Zolfaghari

Why R square is euqal to communality

Post by alizol » Thu Feb 09, 2017 3:40 pm

Dear PLS Experts
Could someone tell me what may make AVE be equal to communalty( loading^2)?

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cringle
SmartPLS Developer
Posts: 797
Joined: Tue Sep 20, 2005 9:13 am
Real name and title: Prof. Dr. Christian M. Ringle
Location: Hamburg (Germany)
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Re: Why R square is euqal to communality

Post by cringle » Wed Mar 01, 2017 8:11 pm

The communality is the squared loading; the AVE is the average communality.

Kind regards
Christian

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