I have a question, hope SmartPLS experts here can assist me.
I have 8 factors with 33 underlying items, which I factor analysed using SPSS. I want to do CFA using SmartPLS. Should I employ hierarchical component model HCM?
All 8 factors are hypothesised as having linear relationship with a dependent variable, which does not have underlying items. when I apply HCM, measurement model assessment of second order construct fails. AVE is below than 0.5, few outer loadings are below 0.4..no discriminant validity..
I hope to have your suggestion or supporting references to justify my decision whether to employ HCM or not.
Thank you very much.
PLS is broadly applied in modern business research. This forum is the right place for discussions on the use of PLS in the fields of Marketing, Strategic Management, Information Technology etc.
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