I have a question about the difference between single effect and collective effect of multiple variables when conducting PLS-MGA. I have three independent variables A, B, C, and one dependent variables. Each of the independent variables has 8, 6 and 9 measurement items respectively. When I compared the relationship between A,B,C and D collectively, the relationship between B and D was not significant and both A and D, and C and D were significant. However, when I analysed the variables separately, all relationships (A --> D, B --> D, and C --> D) were significant. I was wondering any explanations as to how this can be happened?
PLS is broadly applied in modern business research. This forum is the right place for discussions on the use of PLS in the fields of Marketing, Strategic Management, Information Technology etc.
1 post • Page 1 of 1