I have got the following dilemma. When I used traditional PLS I got AVE (average variance explained) of 0.62 for a construct, but when I used consistent PLS I get 0.46 for the same construct.
Is there any suggestion for a form of words that can be used to justify proceeding with the analysis on the basis of AVE of 0.46?
PLS is broadly applied in modern business research. This forum is the right place for discussions on the use of PLS in the fields of Marketing, Strategic Management, Information Technology etc.
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