PLS is broadly applied in modern business research. This forum is the right place for discussions on the use of PLS in the fields of Marketing, Strategic Management, Information Technology etc.
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- PLS Junior User
- Posts: 1
- Joined: Mon Feb 29, 2016 7:12 pm
- Real name and title: René Moquin, PhD
Since the first step in PLS is standardization, does it matter that I am using multiple Likert scales? For example, one exogenous variable uses a 5-point Likert scale. Another uses a 7-point Likert scale. Does it matter?