RELIABILITY AND VALIDITY FOR MULTI GROUP

Small talk on SmartPLS that does not correspond to the other forums!
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Luna
PLS Junior User
Posts: 1
Joined: Sun Jul 23, 2017 9:03 am
Real name and title: Luna

RELIABILITY AND VALIDITY FOR MULTI GROUP

Post by Luna » Tue Aug 08, 2017 6:06 am

Hi. I'm currently working on my paper which aimed to compare the behaviours of two groups of respondent . However, as I run the analysis, I got a very low of factors loading for the third variables (lower than 0.5). When I checked the factors loading for the group A, it is impressively higher (above than 0.8). Unfortunately, the factors loading for the group B is definitely negative (-0.7 to -0.9). May I know why does this situation happen? Is there any solution for my situation? Somebody, please help me.

Thanks in advance.

jmbecker
SmartPLS Developer
Posts: 842
Joined: Tue Mar 28, 2006 11:09 am
Real name and title: Dr. Jan-Michael Becker

Re: RELIABILITY AND VALIDITY FOR MULTI GROUP

Post by jmbecker » Tue Aug 08, 2017 6:24 pm

Is there any reverse coding issue between the groups?
It looks like that the meaning (direction) of the construct flips between groups. This is very strange and could be a data issue.
Dr. Jan-Michael Becker, University of Cologne, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Ja ... v=hdr_xprf
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de

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